dabah
cofounder & user experience designer

dabah is passionate and effortless digital recipe keeper for all generations and sociables while building a foundation around sharing and discussing recipes with friends, family, and the larger community.

dabah is a passion project that kicked off during Covid-19 in Upstate New York. A group of friends had some extra time to travel and cook yet were struggling with how to share and organize the recipes. After a handful of conversations and brainstorms, they realized the white space and decided to create their own solution to the problem!

Clarissa's role was to design the overall customer experience (UX & UI). She is no longer part of the dabah team.

01. Research & Discover

The team conducted an online survey to 120+ friends and family to better understand recipe keeping challenges, pain points, and opportunities. We learned...

91%

...of respondents currently save recipes for keepsake, sharing, and organization purposes.

69%

...of respondents who save recipes do so on their phones through saving emails, making notes, and bookmarking webpages.

56%

...of respondents would be very and moderately willing to try ya digital recipe organizer.

Paring the survey with industry benchmarking, we realized there as an white space for an application that was both utilitarian, social, and fun to use.

There currently isn't a platform where users can receive content, organize and share personal recipes in a user friendly and aesthetically pleasing platform.

Building user personas helped us think through who our users would be, what use cases would inspire to use dabah, who wouldn't ever use dabah, and who as our north star as we begin to design.

And then, dabah was born!

Adding, Editing, Organizing, Cooking Mode & Grocery List

Add a recipe from scratch, import from the internet/app with an in-app browser, from social media, scan a note/photo or upload a PDF.
Make recipes public or private to your followers.
Intuitive and easy recipe editing through text.
Categorize recipes and cookbooks freely.
Create, tag, organize and add friends to “cookbooks” within your library.
Activate cooking mode for easy-read recipes (larger font sizes, phone screen awake longer, checklist of ingredients and directions, convert measurements, multiple timers, add notes, and take process photos/videos).
Create and organize grocery lists from scratch or from recipes and share them with friends.

Community, Sharing & Inspiration

Build your personal community by following friends and family
Scroll your feed page to see new recipes posted by those you're following
Discuss all things cooking through an individual and group in-app chat messaging
Review follow requests, recipe permission requests, and view recipe reactions on your activity page
Customize your profile page to showcase your public cookbooks and recipes